Influencer marketing violations continue to surge; experts suggest ways to prevent

ASCI’s half-yearly complaints report pointed out a 34% increase in complaints, of which 47% ads violated the ASCI Code. Among these, influencer marketing topped the charts. We asked experts the reason for this surge and the way to avoid it in the future.
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Dec 01, 2023 11:36 IST 5 Min read

Matrimonial sites tie the knot between modern match-making & marketing
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Seizing the ‘Orry’ moment: What do social media sensations bring to the table for brands?
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Builder.ai onboards Peter Sharples as New VP of Revenue and Partnerships for APAC

As a veteran of Amazon Web Services, Sharples brings more than 20 years of sales and partnering experience and will oversee sales, partnering, and go-to-market functions for the region.
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WhatsApp introduces secret code for Chat Lock to protect most sensitive conversations
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Dec 01, 2023 13:45 IST 1 Min read

Nov 30, 2023 15:35 IST
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4AM Worldwide bags the integrated digital marketing mandate of Keydemand
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Introducing The Pulse Magazine: Festive edition
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Vibhor Mehrotra moves on from Publicis Groupe's Zenith
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PNB MetLife onboards Smriti Mandhana as brand ambassador
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Infidigit wins Tata Capital's SEO mandate
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Latest Stories
Builder.ai onboards Peter Sharples as New VP of Revenue and Partnerships for APAC
Vibhor Mehrotra moves on from Publicis Groupe’s Zenith
PNB MetLife onboards Smriti Mandhana as brand ambassador

Influencer marketing violations continue to surge; experts suggest ways to prevent

ASCI’s half-yearly complaints report pointed out a 34% increase in complaints, of which 47% ads violated the ASCI Code. Among these, influencer marketing topped the charts. We asked experts the reason for this surge and the way to avoid it in the future.
By Sneha Medda

Seizing the ‘Orry’ moment: What do social media sensations bring to the table for brands?
By Harshal Thakur
Nov 29, 2023 17:44 IST 6 Min read

Grand Baraat and advertising: What should wedding campaigns talk about?
By Shamita Islur
Nov 27, 2023 11:49 IST 6 Min read

Experts Speak: Digital spends double during Cricket World Cup 2023, surpassing estimates
By Sneha Medda
Nov 22, 2023 16:24 IST 4 Min read

Dec 01, 2023 11:36 IST
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Experts Speak: ICC Men’s Cricket World Cup campaigns that hit a sixer this season
By Pranali Tawte
Nov 21, 2023 17:07 IST 5 Min read

Error 404: Client’s risk-taking ability not found
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Nov 20, 2023 16:20 IST 7 Min read

Amazon officially unveils its AI-powered image generator at AWS re:Invent 2023

The tool is now in preview for AWS users on Bedrock, Amazon's AI development platform. Titan Image Generator has the capability to generate fresh images based on textual descriptions or modify existing images.
By Social Samosa
Nov 30, 2023 17:37 IST 2 Min read

Pinterest is testing a ‘body type ranges’ tool for an inclusive search experience
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Nov 30, 2023 14:40 IST 2 Min read

Amazon launches AI chatbot for businesses
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Nov 29, 2023 15:56 IST 1 Min read

YouTube rolls out games for premium users
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Elon Musk’s X could lose up to $75 million in ad revenue by the year-end
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Nov 27, 2023 14:51 IST 1 Min read

Snapchat is testing an ad-free subscription plan
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Nov 27, 2023 11:33 IST 1 Min read

Brands live like Orry for a day with latest moment marketing trend

Brands get in on the action with the internet sharing their hilarious creatives on Orry's 'I live, I am a liver' comment. Here are a few creatives we found.
By Nishita Kunder
Nov 27, 2023 16:34 IST 2 Min read

Brands show admiration and respect for Team India with creatives
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Nov 20, 2023 16:03 IST 2 Min read

Evergreen Children's Day campaigns that capture childhood innocence
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Diwali ads 2023 that stand out with their illuminating spirit
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Memorable Diwali campaigns that embody the theme of change
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Heartfelt Diwali ads that celebrate homecoming
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Latest Stories
Builder.ai onboards Peter Sharples as New VP of Revenue and Partnerships for APAC
PNB MetLife onboards Smriti Mandhana as brand ambassador
4AM Worldwide bags the integrated digital marketing mandate of Keydemand
Vibhor Mehrotra moves on from Publicis Groupe’s Zenith
WhatsApp introduces secret code for Chat Lock to protect most sensitive conversations
Breadcrumbing the audience with BTS: All about Sam Bahadur’s atypical promotion outreach

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