ASCI’s half-yearly complaints report pointed out a 34% increase in complaints, of which 47% ads violated the ASCI Code. Among these, influencer marketing topped the charts. We asked experts the reason for this surge and the way to avoid it in the future.
By Sneha Medda
Dec 01, 2023 11:36 IST 5 Min read
Matrimonial sites tie the knot between modern match-making & marketing
By Nishita Kunder
Nov 30, 2023 16:29 IST 6 Min read
Seizing the ‘Orry’ moment: What do social media sensations bring to the table for brands?
By Harshal Thakur
Nov 29, 2023 17:44 IST 6 Min read
As a veteran of Amazon Web Services, Sharples brings more than 20 years of sales and partnering experience and will oversee sales, partnering, and go-to-market functions for the region.
By Social Samosa
WhatsApp introduces secret code for Chat Lock to protect most sensitive conversations
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Dec 01, 2023 13:45 IST 1 Min read
4AM Worldwide bags the integrated digital marketing mandate of Keydemand
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Dec 01, 2023 13:45 IST 2 Min read
Breadcrumbing the audience with BTS: All about Sam Bahadur’s atypical promotion outreach
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Dec 01, 2023 13:18 IST 6Min read
Infusing culture in footwear marketing: Metro Brands’ Deepika Deepti on reaching diverse demographics
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Nov 30, 2023 11:28 IST 6 Min read
Introducing The Pulse Magazine: Festive edition
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Nov 28, 2023 17:40 IST 6 Min read
Vibhor Mehrotra moves on from Publicis Groupe's Zenith
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Dec 01, 2023 17:35 IST 1 Min read
PNB MetLife onboards Smriti Mandhana as brand ambassador
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Dec 01, 2023 15:30 IST 1 Min read
Infidigit wins Tata Capital's SEO mandate
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ASCI’s half-yearly complaints report pointed out a 34% increase in complaints, of which 47% ads violated the ASCI Code. Among these, influencer marketing topped the charts. We asked experts the reason for this surge and the way to avoid it in the future.
By Sneha Medda
Seizing the ‘Orry’ moment: What do social media sensations bring to the table for brands?
By Harshal Thakur
Nov 29, 2023 17:44 IST 6 Min read
Grand Baraat and advertising: What should wedding campaigns talk about?
By Shamita Islur
Nov 27, 2023 11:49 IST 6 Min read
Experts Speak: Digital spends double during Cricket World Cup 2023, surpassing estimates
By Sneha Medda
Nov 22, 2023 16:24 IST 4 Min read
Experts Speak: ICC Men’s Cricket World Cup campaigns that hit a sixer this season
By Pranali Tawte
Nov 21, 2023 17:07 IST 5 Min read
Error 404: Client’s risk-taking ability not found
By Shamita Islur
Nov 20, 2023 16:20 IST 7 Min read
The tool is now in preview for AWS users on Bedrock, Amazon's AI development platform. Titan Image Generator has the capability to generate fresh images based on textual descriptions or modify existing images.
By Social Samosa
Nov 30, 2023 17:37 IST 2 Min read
Pinterest is testing a ‘body type ranges’ tool for an inclusive search experience
By Social Samosa
Nov 30, 2023 14:40 IST 2 Min read
Amazon launches AI chatbot for businesses
By Social Samosa
Nov 29, 2023 15:56 IST 1 Min read
YouTube rolls out games for premium users
By Social Samosa
Nov 28, 2023 12:14 IST 1 Min read
Elon Musk’s X could lose up to $75 million in ad revenue by the year-end
By Social Samosa
Nov 27, 2023 14:51 IST 1 Min read
Snapchat is testing an ad-free subscription plan
By Social Samosa
Nov 27, 2023 11:33 IST 1 Min read
Brands get in on the action with the internet sharing their hilarious creatives on Orry's 'I live, I am a liver' comment. Here are a few creatives we found.
By Nishita Kunder
Nov 27, 2023 16:34 IST 2 Min read
Brands show admiration and respect for Team India with creatives
By Nishita Kunder
Nov 20, 2023 16:03 IST 2 Min read
Evergreen Children's Day campaigns that capture childhood innocence
By Nishita Kunder
Nov 14, 2023 09:00 IST 1 Min read
Diwali ads 2023 that stand out with their illuminating spirit
By Nishita Kunder
Memorable Diwali campaigns that embody the theme of change
By Harshal Thakur
Heartfelt Diwali ads that celebrate homecoming
By Nishita Kunder
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